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The Story Behind Homeselling AI…

Homeselling AI with Guaranteed Highest Offer marketplace didn't begin as a big idea - it began as a discovery. More than 20 years ago, our founder Kosol Sek recognized something the industry had missed. The internet made it possible for all buyers, all offers, all commission options, and all solutions to be visible at the same time. That single shift changed everything. When everything can be compared in real time, homeowners no longer have to get LOCKED into the same commission. By unlock the commission homeowners can generate more offers and higher offers faster. Common causes preventing buyers from making offers can be identified with early detection. Offers can be evaluated side by side. Prices can automatically escalate when there are multiple offers. Commission rates can be compared per offer. Buyer wants, needs, and deal terms can be matched instantly. The amazing discovery led to the creation of a scientific process to sell properties at or above list price. Finally, the list price of any property can be backed by a guarantee.

100% transparency Real-time offer comparison Faster offers, fewer headaches Commission & costs visible per offer QR code / link submission

Address + Zip to get started

Tip: On the live platform, sharing a single link or QR code makes it easy for buyers and their agents to submit offers fast.

Discover why Realtors, homeowners, buyers, and regulators are turning their smartphone into a real estate agent

Benefits to Realtors®

Receiving offers can be as easy as sharing a QR code or posting a link in the MLS, a website, or anywhere.

Benefits to Homeowners

Receive and compare offers instantly by sharing your QR code or link—so you don’t miss offers and can see the real costs.

Benefits to Buyers

It can take less than a minute to scan a QR code or click a link to submit an offer—with confirmation and visibility.

Benefits to Regulators

Acceleration matters. When offers move faster, consumers can actually benefit from transparency and negotiable commissions.

The future is instant

100% transparency with real-time submitting and receiving of offers—while automation handles the repetitive steps.

Benefits to the industry

Transparency + speed builds trust. Offer comparison becomes simple, and “hidden cost” confusion is reduced.

Why it works: real-time comparison for everyone

Benefits to Realtors® ▼

Receiving and comparing offers can be as easy as connecting your QR code or link from the MLS, a website, or anywhere.

  • • It’s in your phone® and free, making it accessible for all parties.
  • • Make or receive offers dramatically faster—up to high-volume submission in real time.
  • • Receive offers even while you sleep; avoid late, lost, or uncommunicated offers.
  • • Collaborate with clients, lenders, inspectors, appraisers, and closers from your dashboard.
  • • Enable clients to experience the real value of your expertise with Pay Per Offer and the NoDiscount early detection tool.
  • • Be ahead of the competition by using AI and automation to your advantage.
  • • Operate with the responsiveness of a large team—without the chaos.
  • • Build trust through transparent, timestamped, consistent offer handling.
  • • Adopt a business model based on science, not promises; reduce reliance on random “busy work.”
  • • Let sellers decide how much (if anything) they want to offer toward buyer-agent compensation—clearly, per offer.
Benefits to Homeowners ▼

Receiving and comparing offers can be as easy as sharing your QR code or link from the MLS, a website, or anywhere.

  • • Never pay commission again if your agent fails to deliver on a guarantee.
  • • Free access in your phone; invite any agent or brokerage you want—flexibility without lock-in.
  • • Don’t miss offers: instant submission reduces delays, lost emails, and “I’ll send it later” excuses.
  • • See offers side-by-side, including the costs that can quietly reduce your bottom line (fees, concessions, commissions, and more).
  • • Compare in real time and optionally notify buyers immediately when higher offers come in, creating competition.
  • • Replace slow, manual back-and-forth with a system designed for speed and consistency—24/7.
  • • Reduce bias, discrimination, human error, and “friend deals” by keeping offer handling instant and transparent.
  • • Profit more by creating demand with NoDiscount early detection tool and clarity—especially when the market is uncertain.
  • • Leave your competition in the dust as your property gets SOLD at or above list price and theirs sit and wait.
Benefits to Buyers ▼

It can take less than one minute to scan a QR code or click a link to make an offer.

  • • Free, phone-first process designed to reduce friction.
  • • View your offers online and get instant confirmation when submitted.
  • • Make updates in real time—up to the last minute—without “lost in inbox” uncertainty.
  • • Reduce the risk of hidden offers or mishandled submissions with transparent processing.
  • • Less waiting on updates; more clarity on what you’re competing against.
  • • Fair treatment: fewer opportunities for bias, discrimination, or excuses that delay communication.
Benefits to Regulators ▼

The industry is ready for accelerated change that benefits consumers.

  • • Traditional offer workflows create most of the confusion and cost—because they’re slow, fragmented, and hard to audit.
  • • “Commission is negotiable” has always been a statement of principle; consumers benefit when the process makes negotiation and comparison easy in practice.
  • • When commissions and concessions can be displayed and compared inside the offer process, consumers gain usable transparency.
  • • Industry changes around commission visibility (notably in 2024) increase the need for offer systems that present the full picture clearly.
The future of real estate is instant ▼

Our scientific past powers our future innovation

Homeselling AI didn’t start as a product. It started as a discovery. Over 20 years ago, after comparing a massive dataset of sold properties (200,000+), founder Kosol Sek realized the internet made something newly possible: all buyers, all offers, and all cost choices could be visible at the same time.

That “everything at once” mechanic sparked the creation of a scientific process from manual and fragmented to systematized and comparable. When offers can be viewed side-by-side in real time, prices can escalate when there are multiple bidders, and sellers are no longer forced into the same commission arrangement for every scenario.

Benefits to the real estate industry ▼

In a rapidly changing “yes-no-next” market, professionals need a system that makes comparison easy and builds trust.

  • • Real-time visibility helps consumers make better decisions by seeing offers and costs together.
  • • Offer comparison works best when offers arrive concurrently—speed makes the comparison meaningful.
  • • When commissions and concessions vary and must be disclosed clearly, platforms that show the “full cost picture” become essential.
  • • Many ideas popular today (like “coming soon”) highlight that compressing buyer attention into a short window can increase competition and improve results.
  • • Instant offer handling becomes a win for consumers, regulators, real estate professionals, and the industry.

Agents

Are you a licensed broker or agent interested in growing with Homeselling AI? Please send us email with your name, license coverage, and contact information here: Contact form

We’ll respond within 48-72 business hours!

Agents

Forsalebyweb.com and Regional Multiple Listing Service of Minnesota, Inc. End-User License Agreement for consumers accessing public MLS and broker web sites, including Broker Reciprocity sites. Required Agreement The following terms and conditions govern all access to and use of this site. You accept, without limitation or alteration, all the terms and conditions contained herein. THIS AGREEMENT IS A BINDING CONTRACT AND INCLUDES TERMS THAT LIMIT YOUR LEGAL RIGHTS AND LICENSORS' LIABILITY TO YOU. CONSULT YOUR ATTORNEY BEFORE AGREEING IF YOU DO NOT UNDERSTAND ANY OF THE TERMS HERE. End-User License Agreement This End-User License Agreement ("EULA") is a legally binding contract between you; and the owner of this site, Forsalebyweb.com ("Broker"); and Regional Multiple Listing Service of Minnesota, Inc., d/b/a NorthstarMLS and NorthstarMLS.com ("RMLS"); and Forsalebyweb.com data partners ("Partner"). (Collectively, Broker, RMLS, and Partner are the "Licensors."). You seek access to real estate listings that are made up of factual information and creative content.

This "Licensed Content" appears on this "Licensed Site." Licensors wish to grant you access to the Licensed Site, but use of this information is limited by the terms of this license. Data within this website is compiled from public, private, and brokerage sources. The data is deemed reliable, but is not guaranteed. The accuracy of the data contained herein can be independently verified with the applicable state, county, municipality, or listing providers.

The NoDiscount® Score is a measure of the extent to which current marketing data, property information, and comparable sales support a statistical value. The score range is 0 - 100. The NoDiscount® Score indicates the relative likelihood a property will be sold at a discount. Properties with a Very High NoDiscount® Score (80+) represent the top 20% of currently listed properties most likely to sell without a discount. Properties with a Moderate to High NoDiscount® Score ( 60-79 ) are more likely to sell without a discount. Properties with a Very Low to Low NoDiscount® Score ( 0-59 ) are most likely to sell at a discount than currently listed properties.

* Estimated Agent Commission is based on the median average of listed properties. Data is subject to change by Forsalebyweb.com and/or our Affiliates and Partners.

Agency Law

The law requires every licensed real estate agent or broker to disclose the legal relationship between real estate professionals and the public.  Each state has its own agency laws that outlines the duties that real estate professionals owe to the public and their clients and what disclosures need to be made.  If a disclosure form isn't provided to you at the first point of substantive contact with a licensed professional you may also request that disclosure be made to you to ensure transparency of the fiduciary responsibilities between you and the licensed individual.     

For example in recent years many states have adopted the “transactional brokerage model” where the agency relationship is defined by statute.  Additionally most states today allow a real estate professional to represent both sides in the transaction as a “dual agent” if the clients consent to the relationship.

A licensed Professional must also provide the public with service integrity and honesty even when they are non clients.

NF2L SYSTEMS, LLC d/b/a Forsalebyweb.com and our network of services including Homeselling AI collectively ( Forsalebyweb Network ) works in Partnership with public and private data sources, and licensed agents Nationwide and discloses as follows for your information.

We are licensed as a real estate Company in the following states: Minnesota: https://www.revisor.mn.gov/statutes/cite/82.67